In
my last post, I answered some commonly asked questions about the male side of the influencer industry and, as promised, I want to keep exploring that arena! Today, I want to compare the visual aspect of male vs. female influencer content, and what better way to do that than through visuals?
The image above is from male influencer, Joey Zauzig's (@joeyzauzig), Instagram profile. As you can see, he maintains a pretty clear theme throughout his different posts, which is a key element regardless of gender. This is most noticeable in his top row of content (his most recent), but I will cut him some slack as the other photos were from a paid tropical vacation with Revolve (an online clothing retailer who has practically revolutionized the influencer game).
Now, here, we're looking at the profile of female influencer and close friend of Zauzig, Jourdan Sloane (@jourdansloane). She too took her business to Bermuda with Revolve, but as you can see, her collection of content has a little more variety (group shots, product shots, filler photos, selfies, etc.), but is edited very similarly.
Every influencer has different strategies based on their brand partnerships, experience, following, etc., so this certainly isn't a critique against Zauzig's feed. However, Sloane has been in the influencer AND blogging field for a few years now, whereas Zauzig has only been building his influencer brand for a single year (this also should give some explanation for the difference in their number of followers).
The takeaway from this comparison is that a lot of the knowledge in this field stems from learning from the right (and probably most experienced) people, unless you are experiencing the industry firsthand yourself. By visiting some of my older posts, you can get an even clearer idea of the tactics used by such influencers!
In addition, it's important to be aware of former reasons for "fame" when it comes to male influencers (this applies to females as well, but with less males in the industry, those who rise in popularity quickly tend to have an alternative reason for their stardom).
Dwayne "The Rock" Johnson (@therock) is a prime example of this. He is considered one of the top male influencers, but as most people know, his recognition is based on his acting career.
Above, we have Luk Sabbat (@lukasabbat), another male influencer who did not necessarily rise to influencer fame naturally. Sabbat has been seen hanging around famous people, such as Bella Hadid and Kylie Jenner, for years now, so people had a higher incentive to follow him when he pursued a more fashion-based media path. On a different note, Sabbat is also an excellent example of a fashion influencer with a very "artsy" style. He has stuck with this theme throughout the entirety of his content and clearly, with the success he's had, his consistency has been paying off.
By taking a look at some of these different profiles and even drawing a specific comparison between male and female influencer feeds, I hope you guys are able to get a better idea of the ways in which the male side of the industry works. While it is super similar to the female side in many ways, there is still a lot of unchartered territory for male influencers. That being said, if you have any unanswered questions, I'd love to hear them in the comments below!
